摘要
汉字与旅游李英雄北京旅游学院ＣｈｉｎｅｓｅＣｈａｒａｃｔｅｒｓａｎｄＴｏｕｒｉｓｍ￥ｂｙＬｉＹｉｎｇｘｉｏｎｇＡｂｓｔｒａｃｔ：Ｔｈｅａｕｔｈｏｒ，ｂａｓｅｄｏｎｔｈｅｔｒｅｎｄｏｆｄｅｖｅｌｏｐｍｅｎｔｏｆｔｈｅｃｕｒｒｅｎｔｗｏｒｌｄｔｏｕｒｉｓ...
The author, based on the trend of development of the current world tourism industry and the estimate that Chinese characters will be widely used in the 21st century, elaborates on the design and promotion of tourism product with Chinese characters as its main content and furthermore offers three suggestions on the marketing development of this product.
出处
《旅游学刊》
CSSCI
北大核心
1994年第5期39-43,59,共6页
Tourism Tribune
