符号学视角下的旅游吸引物系统构建

The System Construction of Tourist Attraction Under the Perspective of Semiology

旅游吸引物强大的吸引力和号召力很大程度上在于旅游本身的符号意义,旅游中旅游者对旅游符号的正确解读,会极大地提高旅游体验的效果。而旅游吸引物是由一个个符号组成的,其所构建的旅游吸引物系统是从旅游客体着手,把旅游者的体验感受作为检验旅游吸引物符号系统的标准。然而,旅游吸引物系统构建实质上是符号的构建和编码的过程,同时也是对符号真实的证明过程,通过编码构建出来的旅游吸引物符号系统需要获得旅游者的认同,认同其所展示的真实元素,符合旅游者所追求真实的异化心理,从而实现旅游吸引物神圣化的意义在旅游者心中的建构。

Tourist attraction was composed of some inherent symbols.The attraction and ap-pealingness depend on the symbol meaning of the j ourney to a great degree.Tourists’proper interpre-tation of the symbols in tourist destinations can enhance the effectiveness of tourism experience.This article constructed a tourist attractions system from two dimensions:tourist attractions and tourists experience.In the system,tourist experience was considered as the inspection standards of tourist at-tractions system.However,in nature,the construction of tourist attraction system is a structuring and coding process of the inherent symbols and a proving process of the authenticity of the symbols. The tourist attractions system constructed by the codes should call for tourists’identity of the authen-tic elements and accord with the psychology state of pursuing the real things to realizing the scared significance of tourist attractions.