社会背景下女装消费心理研究

The study of female consumption psychology from the development of social and arts

为准确把握不同时期女性的服装消费心理,针对中国重要变革时期的历史文化背景和当时女性着装风格进行了研究,发现:在社会思想禁锢时期,服装虽表现得注重形式,但忽略了人的自由和自然美,消费心理表现为趋同社会群体;但随着经济的发展、社会的开明,人们的思想变得开化,价值观改变,女性着装开始注重美化自我、求新求异、追求时尚,这使得女装式样多变,消费心理也伴随着情感与冲动。

In order to accurately grasp female's dress consumption psychology of different periods,the historical and cultural backgrounds of Chinese important reform periods and female dress style at that time were studied,and found that,during the period of minds detention,dress was payed attention to the form,but the person's freedom and natural beauty were ignored,while with the development of economic and enlighten of society,people's minds civilized and values changed,female dress began to pay attention to beautify themselves,seek difference and chase fashion, those made female 's dress style varied, and consumer psychology accompanied with emotion and impulse.