摘要
采用社会学问卷、典型调查统计方法,探索珠江三角洲经济区体育市场发育规律。体育市场是社会主义市场经济体系的组成部分。随着经济的发展,珠江三角洲的体育市场已具雏型,但体系不完善。体育市场的发育,要遵循市场的一般规律和体育自身的规律,受多因素制约,处理好各种制约关系,体育市场才能走向繁荣。经济改革是项长期的任务,建立一个完善的体育市场体系和运作机制,也要做长期的艰苦努力。
The development of sports market in Zhujiang Delta economic district in Guangdong province was examined based on questionaire,typical case investigation and statistics.As part of the socialist market economy,the sports market in Zhujiang Delta has appeared in an embryonic form along with the development of economy.The development of sports market must follow the general regulations of market and sport itself,and is resticted by different kinds of factors.It can be prosperously developed only when the different restricting factors are properly integrated,The establishment of a mature sports market system with proper operating mechanism requres a long term of efforts.
出处
《体育科学》
CSSCI
北大核心
1996年第2期4-10,共7页
China Sport Science
基金
国家体委委管课题
关键词
市场经济
体育市场
经营管理
market economy
sports market
sports economy
Zhujiang Delta
