符号学与“颜色词”在跨文化交际中的运用

Semiology and "Color Words" in Transcultural Communication

本文运用符号学的理论，对“颜色词”在跨文化交际中的运用进行了探讨，从两个侧面论述了“颜色词”的所指意义及语用意义，指出符号对人类文化的重要作用不可忽视。

The author, by using the theory of semiology, studies the 'color words' interms of their application in transcultural communication and on two levels expoundsthe color words' signified function, both referential and pragmatical. The essay concludeswith the argument that the importance of signs in human culture brooks no negligence.