摘要
节日橱窗,通过特殊陈列形式传达商品以及节日信息。这次我们针对的特殊节日是圣诞节,在欧美甚至亚洲地区,圣诞节早已成为一个全世界人民的节日。作为经济全球化体现的重要行业——服装零售业,更是抓住了每一个可以发挥的噱头来展示自己的品牌形象。通过大体的总结,我们可以把节日橱窗陈列的方式分为四种:童话演绎法、背景渲染法、情景再现法、道具衬托法。
Whatever style the fashion brands may be,they will always display special visual merchandising in holiday seasons.In Europe and America,even many Asian countries,Christmas has been a very important holiday.Fashion retail business is regarded as one of the most major manifestation of globalization.Fashion stores always seize every opportunity to display their goods.Therefore,visual merchandising in Christmas season is almost most important in the whole year.In this article,the reporter has divided the display methods into 4 categories and analyzed them one by one.
出处
《中国服饰》
2011年第2期60-63,107,共5页
China Fashion
