我国体育明星高收入现象与商业代言的关系

The Relationship between our Sport Stars' High Income and Commercial Endorsements

从收入与运动成绩、从事运动项目的影响力、自身价值等角度,对我国部分体育明星运动员收入的稳定性及年收入波动的影响因素进行分析,从而进行简单的运动员价值预估,探讨优秀运动员运动成绩与年收入的关系数据,为运动员的商业投资决策提供依据,为运动员投融资领域的一些研究提供参考。

With the professionalization of sports,business process,sports will be more emphasis on the overall development of athletes,including elite athletes on the commercial development and utilization of the sports business investment has become one of the hot spots.Therefore,the analysis of the athletes and the stability of annual income to fluctuations in annual income on the business of sports investment and business value assessment of athletes have more positive meanings.In this paper,results from the income and movement,engaged in the influence of sports,such as the value of their own point of view,and thus the value of a simple estimate of the athletes.Athletes for the business-to-business investment decision-making will provide some basis for the athletes in the area of investment and financing research to provide some ideas.