论大学生就业的自我营销策略

在次贷危机和全球金融危机的影响下,高校就业也普遍受到冲击,大学生如何在逆境中找到就业的去向,需要的不仅是耐心,还有把握机会的智慧和勇气。大学生就业的自我营销策略包括先期准备、积极主动应对、善抓机遇、捕获信息、技巧运用等方面,是态度及方法的综合运用策略,其有助于大学生提高就业成功的几率。

Upon the influence of global financial crises,the employment of college graduates has been generally worsened.Finding a job in the adversity demands not only patience,but the wisdom and courage of catching opportunities.A self-marketing strategy of employment for college students,including effective preparation,active response,information obtaining,etc.will help to improve the rate of employment.