摘要
On August 26,2009,I had the opportunity to visit Jiangsu Flying Ocean Fish Co.,Ltd. Flying Ocean Fish is a garment factory with its own brand called "Capricaries." People are confused about this because "capricaries" is not an English word. In an attempt to discover the meaning behind the brand name,I interviewed CEO Yang Zhaoqun. A pioneer in the creation of independent brands,Yang had the foresight to realize the importance of stimulating domestic demand in the face of the international economic crisis.
On August 26,2009,I had the opportunity to visit Jiangsu Flying Ocean Fish Co.,Ltd. Flying Ocean Fish is a garment factory with its own brand called 'Capricaries.' People are confused about this because 'capricaries' is not an English word. In an attempt to discover the meaning behind the brand name,I interviewed CEO Yang Zhaoqun. A pioneer in the creation of independent brands,Yang had the foresight to realize the importance of stimulating domestic demand in the face of the international economic crisis.
