摘要
《服务营销》是一门综合性、实践性较强的课程,教学的重点是让学生能够产生对服务营销的基本概念、基本方法和基本理论及其应用有深入的了解和认识,为学习其它专业课程打下基础。将理论的讲解与案例分析有机结合起来无疑是行之有效的教学方法。
Service Marketing is a more integrated,practice course,the main point is that students should know and understand more about the basic concept,methods,theory and their respective usage,so that they can have a solid foundation. It is a good and effective teaching method to combine the theoretical teaching and case analysis organically.
出处
《陕西国防工业职业技术学院学报》
2009年第2期10-11,共2页
Journal of Shaanxi Institute of Technology
关键词
服务营销
案例
应用
效果
Service Marketing
Case
Application
Effect
