构建屏南白水洋、鸳鸯溪国家重点风景名胜区旅游服务标准体系的思考

Considerations about Constructing Tourism and Service Standard System of Key National Park of China in Baishuiyang Geological Landscape and Yuanyang Brook in Pingnan County

旅游标准化已成为旅游业的全球趋势。制定、实施旅游服务标准体系,不仅是提高旅游业服务质量水平的依据,也是旅游业进行市场定位,树立市场形象,参与市场竞争的有力手段。文章在介绍屏南白水洋、鸳鸯溪国家重点风景名胜区和阐述旅游标准化的内涵的基础上,分析了构建屏南白水洋、鸳鸯溪国家重点风景名胜区旅游服务标准体系的必要性,阐明了屏南白水洋、鸳鸯溪国家重点风景名胜区旅游服务标准体系建设的内容,并就屏南白水洋、鸳鸯溪国家重点风景名胜区旅游标准化建设提出相关意见和建议。

Tourism standardization has become global trend of tourism industry.The formulation and implementation tourist and service standard system is not only basis for improving the quality of tourist and service,and it is powerful means for tourism industry to position its market,brush up the market image and participate in market competition.On the basis of key national park of China in Baishuiyang Geological Landscape and Yuanyang Brook in Pingnan county in addition expounding tourism standardization,This paper analyses the necessity to construct tourism and service standard system,expounds the content of it,and finally makes relevant comments and suggestions to it.