中国国际传播的逻辑困境与模式转换

China’s International Communication:Logic Dilemma and Model Conversion

中国的国际传播力滞后于经济社会发展的水平。西方媒体对中国议题的"泛政治化"传播使得中国国家形象屡遭"误读"而"失真"。中国国家形象的"客观现实"与西方媒体的"妖魔建构"之间的矛盾是我国在国际传播中所面临的逻辑困境。从"防御型国际传播模式"到"主动型国际传播模式"的逐渐转换,有助于积极建构"和平发展"的整体国家形象。

The international communication capability of china lags behind the economic and social status quo of china’s development.The'politicalized communication mode' of western media toward Chinese issues makes the national image of China repeatedly suffer from'misread',and subsequently being'distorted'.The paradox between the'objective reality'of China’s image and the'demonized construction' of western media is the logic dilemma that Chinese international communications confronting.The mode conversion from'Defensive International Communication' to'Offensive International Communication'will contribute to the formation of overall China’s image as a'peaceful developing'nation.