一线之间 青蛙创始人艾斯林格谈设计制胜之道

A Fine Line Frog Founder Hartmut Esslinger Talks on Design Strategy

40多年前,一个25岁的青年在德国的小车库中开始了他对创意梦想的追求;在创意全球化的今天,"青蛙设计(Frog Design)"与它的创始人成为了设计领域中最受崇拜的先锋榜样之一。哈姆特·艾斯林格是当之无愧的"设计领袖",青蛙设计公司已成为许多企业谋求发展与价值提升的法宝。

When Hartmut founded frog design in his native Germany in 1969,his unique cultural style sparked a design revolution,pushing industry leaders to address users' functional and emotional needs simultaneously.This approach formed the cornerstone of frog design,and continues to guide our work today.In 1996,Hartmut led frog through the development of a digital media group, extending our product design prowess into the virtual world,and on into higher-level business strategy.