施工企业市场营销文化建设刍议

On Marketing Cultural Construction of Construction Enterprise

市场营销文化是企业文化建设的重要组成部分。施工企业的市场营销特点决定了其营销文化的特性。结合施工企业工作实践,阐述其营销文化建设的内涵与思想基础,探讨营销文化建设的有效途径。

Marketing culture is an important part of enterprise cultural construction.The special features of marketing of construction enterprisedetermined the characteristics of his marketing culture.Combined with practice in construction enterprise we illustrated the connotation and idea basis of marketing culture,probed the effective approach of marketing cultural construction.