金利来:廉颇老矣,尚能饭否?

Goldlion:"No Country for Old Men"?

"金利来,男人的世界"。多么豪迈的口号。只是带着男人们走进这个世界的金利来已经变得像一辆老爷车那样步履蹒跚。很难对金利来定性,它究竟是什么样的一种品牌?它是高档品牌么?曾经是,可是你看看遍布二、三级市场的良莠不齐的专卖店,高档之名实在难副其实;它是大众品牌么?可是它分明还拖着一条长长的贵族的影子。金利来,实在可以称之为没落贵族了。这并不是贬义,而是一种值得研究的时尚现象。伴随着中国改革大潮和公众时尚意识启蒙和觉醒的那些品牌,在完成历史使命之后,该如何转身?

Goldlion,the degenerate aristocrat,as we might call it,but not in a negative sense,is a phenomenon of fashion worth our study.It is worth noting that quite a few honored brands in Beijing have frequently made efforts to re-polish their images, which was well received by the market.This is because nostalgia is the basic human nature and the power of classics is irreplaceable;the irresplaceability of perseverance and amplification themselves is an urgent issue facing Goldlion.So,what on earth is irreplaceability? It is simply the reputation,as we may call it.As the saying goes,'Good wine needs no bush',and reputation is so powerful,and such a cultural barrier,it is extremely difficult for later comers to exceed it To put it in one word,'Goldlion is the Men's World'.Such a slogan is now deeply rooted in people's minds,and therefore, there is more to it than meets the eyes when it comes to brand marketing.