城市品牌形象塑造:经验、原则和启发

Molding Urban Brand Image:Experience,Principle and Inspiration

近年来,一些学者和实践者开始关注城市形象问题,城市形象塑造理论研究和实践取得大量卓越成果。借鉴国内外大城市品牌形象塑造的经验,我们可以得出关于城市品牌形象塑造的经验和误区,并归纳出城市品牌形象塑造的基本原则和对重庆城市形象塑造方面的许多启示。

In recent years,some scholars and practitioners have started to pay attention to the problems of urban image.They have gained a great deal of excellent results about urban image cultivation theory and practice.From major cities in building brand image and the experience at home and abroad,we can obtain the experience and errors of urban brand image cultivation,and sum up the basic principles and some inspiration to urban brand image cultivation in Chongqing.