浅谈以福建省为中心的“海峡旅游”品牌建设

On Taking Fujian Province as the Center in the Straits Traveling Brand Construction

世界经济发展已经进入品牌经营时代。品牌的优势,正在成为旅游业发展最大的优势,品牌力就是现代旅游业的核心竞争力。本文所提到的"海峡旅游"品牌,指的就是海峡两岸旅游区域的公共旅游地品牌。福建省应该利用独特的区位优势和丰富的旅游资源,加强两岸四地的旅游合作,推动和谐旅游、促进互利共贏,将"海峡旅游"打造成世界级旅游目的地品牌。

The world economic development has already entered the brand management time.The brand advantage is becoming the biggest superiority in the developing tourism,and the brand strength is the core competitiveness in the modern tourism.The straits-traveling brand mentioned in the paper means the public traveling brand across the Taiwan Strait.Fujian Province should make use of the unique geographical superior-ity and the rich tourist resources,strengthen the tourist co-operations in both banks of the four places,promote the harmonious tourism and mutual benefits and then make the straits traveling as the world-class tourist destination brand.