摘要
问卷调查是管理研究的重要方法,也是国内学者遇到的重要障碍。本文对国内问卷调查应用现状进行了回顾,并结合自身所做的问卷调查结果说明了进行企业调查的困难性。论文也就问卷调查方法的应用提出了一些建议。
Questionnaire survey is one of the most useful methods for managerial study,but it is also the main obstacle faced by domestic scholars.In this paper,the situation of application of questionnaire survey is reviewed,and our own survey experience is shared to illustrate the difficulty of conducting firm surveys in China.Suggestion for employing questionnaire survey method is also raised up.
基金
国家自然科学基金项目(70372032)
教育部新世纪优秀人才支持计划(NCET-06-0804)
电子科技大学"中青年学术带头人培养计划"
关键词
问卷调查
回收率
实证研究
Questionnaire Survey
Response Rate
Empirical Study
