基于企业与顾客双重视角的连锁型服务企业选址影响因素研究

Analysis of Influencing Factors of Chain Service Enterprise's Location Decision:According to Dual Perspective of Enterprise and Customer

考虑企业发展需要和顾客感知价值对连锁型服务企业选址决策均有十分重要的影响力,提出从企业和顾客双重视角研究其选址影响因素,并以某家电维修企业为例,分别提出企业选址需求影响因素和顾客感知价值影响因素,运用层次分析法确定企业选址需求影响因素权重,通过对全国10个城市中高档小区居民的问卷调查确定顾客感知价值影响因素权重,最后对两部分因素进行综合,得到基于企业和顾客双重视角的家电维修连锁企业选址影响因素的权重。该研究为解决连锁型服务企业选址提供了一种全面、合理的方法。

Considering that both the needs of enterprise development and customer perceived value play an important role in the chain service enterprise's location decision,this paper brings forward a method which views it from the dual perspective of enterprise and customer.Then we take an electrical appliance maintain enterprise as the example,and put forward some enterprise location requirement influencing factors and customer perceived value influencing factors.Applying AHP to confirm the weights of enterprise location requirement influencing factors,determining the weights of customer perceived value influencing factors through the dwellers' questionnaires to the upscale plots of ten cities of our country.Finally,we colligate the two portions of factors and obtain the weights of influencing factors of electrical appliance maintain enterprise according to dual perspective of enterprise and customer.This study provides a kind of comprehensive,reasonable method to settle chain service enterprise's location decision.