海尔集团基于网络营销导向的网站建设研究

Research on Haier Group's website construction based on cyber-marketing orientation

以海尔集团为例,从网络营销的角度对大中型企业电子商务网站的相关问题进行研究。对海尔网站的各部分要素进行了详尽的分析,对海尔网站的网络设计优化进行了诊断,从中发现海尔网站的成功与不足之处,并进而揭示出我国大中型企业在此方面存在的共性问题,旨在使各大中型企业加深对网络营销导向的企业网站建设的认识,并为正在进行网络营销导向的网站建设的各大中型企业提供一定的参考与借鉴。

Taking Haier Group as an example,this paper researches the relevant issues concerning the E-commerce websites of large and medium-sized enterprises based on cyber-marketing.The various components are analyzed in detail and diagnosis has been carried out to the optimization of network design of the website.The success and deficiency have been found.It reveals the common problems of large and medium-sized enterprises in China in this regard.The aim is to increase the awareness of the importance of the construction of websites based on cyber-marketing for large and medium-sized enterprises in China.It has referenced value for major enterprises which implement cyber-marketing-oriented website constructions.