《公共关系学》课程实践教学方法探

Researching the Curricular Practice of “Public Relationship Science”

《公共关系学》是一门分析研究公关活动的规律及其传播沟通方式的新型综合性社会应用学科。作为市场经济和民主政治的产物,公关事务在现代生活中的作用日渐突出。根椐不同的院校各专业培养目标,在《公共关系学》教学中,应通过模拟训练、课外实训等实践教学手段和形式,使学生掌握公共关系的基本理论知识,树立正确的公关意识,熟悉公关事务的内容及工作方法。

"Public Relationship Science" is a subject that it researches the law of public relationship and disseminates the way of communication. Under market economy and democracy, the effection of public relationship is important more and more. According to the culturing goals of different colleges, the education of "Public Relationship Science" should apply simulated training, extracurricular training and so on, which makes the students grasp the basic speculative knowledge, makes correct public relationship consciousness, and knows well the substance of the subject and operating procedure.