“渠道整合年”预想

PROGNOSTICATION IN CHANNEL INTEGRATION

得渠道者得天下。2007年,这句商道名言在服装业界得到了淋漓尽致的体现。大店争夺战硝烟滚滚,品牌进军百货业手笔惊人,奥特莱斯大行其道……种种现象表明,渠道的价值正以迅雷不及掩耳之势窜升和放大。透过现象看本质,渠道整合昭示着新一轮的市场竞争将以此为突破口,证明"强者恒强"的铁律。

The one who wins the channel wins the market.This expression is absolutely deemed a rule in Chinese clothing market in the year of 2007. Big stores have been scrabbling for higher revenue,while different brands are entering the retail market in large scale;outlets began its development in great force in Chinese market.Every battlefield has indicated that the value of channel is enhancing and being magnified. Every phenomenon happened in 2007 proved that,channel inte- grations will be the vital force in the coming marketing competition.The winner will always be the stronger.As we can expect,channel integra- tions will occupy the whole 2008 even later years.Those who fight in the clothing market will probably hold the idea that,innovation creating profit,while channel integrations bring revenue. If a marketer limit its marketing operation in manufacture or branding, he will definitely be washed out from a market where channel integra- tion prevailing.We are hoping that the cover report'prognostication in Channel integration'will help you become a master-hand in marketing strategy integration.