摘要
这是《中国制衣》首次发布2008中国纺织服装业最具战略影响力企业TOP10。本次调查的范围包括年销售额在500万至10亿元之间的中国纺织服装企业,相关数据的采集,也只针对把主营业务放在中国大陆的品牌公司。在对侯选品牌在中国市场业绩表现、市场影响力、知名度、美誉度、认知度等指标指数全面评估的基础上,经过初选、复选、消费者问卷调查、媒体传播和专家评审等多个程序之后,《中国制度》确立了10家最具战略影响力企业。"2008中国最具战略影响力企业TOP10"将成为全球服装产业各生产商、品牌商对在华业务判断的重要参考,在很大程度上对他们开拓中国市场提供最新的专家报告。
This is the first time that China Apparel Magazine launched China Top 10 Most Influential Textile & Clothing Enterprises. The awards selected from china brand oriented textile & clothing in market power,fame,reputation degree,recognition,etc,this award undertook a detailed procedure of first selection,second selection,consumer questionnaire,media assessment and judge committee assessment,before the selection of top 10 most influential enterprises in textile & clothing industry. The award'2008 China Top 10 Most Influential Textile & Clothing Enterprises'will become an important reference for international textile& clothing manufacturer,brand trader during their business in China,and a helpful market report during their exploit Chinese market.
