国内服装直销网站大起底

ONLINE DIRECT DISTRIBUTION IN DOMESTIC APPAREL MARKET

提起直销,相信大部分人脑海中会闪过安利、雅芳的名字。网上直销呢?想到的可能是当当、卓越、戴尔……。那么服饰网上直销呢?PPG! 2007年,PPG铺天盖地的汹涌广告攻势,几乎混了个路人皆知。因此由"服饰网上直销"即联想到PPG也不足为奇。然而,服饰网上直销网站远不止PPG一家,其中不乏PPG的前辈。

As the mentioning of direct distribution,the name of Amway and Avon will probably come to most people's mind. As for online direct distribution,perhaps you'll think of the name of Dangdang,Joyo,Dell,etc. Then how about online direct distribution in apparel market?Pos- sibly PPG will be the No.1! In 2007,PPG is well known in all over China for having applied a marketing strategy of overwhelming advisement.That's why we'll possibly think of PPG when we mention'online distribution in ap- parel market'.In fact,however,there are plenty of online apparel distribution websites on the internet,many of which are even founded quite earlier than PPG. The online distribution apparel market has welcomed a blossom during the year of 2007.At the beginning of 2008,FTD will choose a series of online direct apparel distribution website from a segmental market,as examples to show the status of the whole market.And we're looking forward to obtaining more successful examples from this industry.