网络营销初探

The Initial Explorations of Network Marketing

网络营销具有传统营销所没有的市场覆盖面广、信息传递及时、营运成本低、个性化的一对一营销、定制营销、软营销等特点。这使其能够充分地发挥快速便捷的信息搜索、信息发布、商情调查的功能优势,极大的开拓了销售渠道、拓展和延伸了品牌价值,同时利用网络还可以进行特色服务、有效的管理顾客关系。网络营销的发展,改变了传统的营销风貌,使市场的竞争形态也发生了转变,企业不得不考虑对其内部组织进行重整,也为企业进入国际市场进行跨国经营提供了可能。

Network Marketing is a market activity that work on Internet,which different from traditional marketing in method and ideas.The coming of marketing of the network is inseparable from the development of Internet.The commercialization of Internet offers the technological foundation for the formulation of Network Marketing,the change of consumers valuable offers the idea foundation for it coming,and the commercial competition provide the possibility to come true.Network marketing have some characters,coverage rate wide at network,information transmission in time,operating in low costs,individualized marketing one to one,orderable and flexibility,which can't displace in the traditional marketing.