4Aaker D A, Biel A L. Brand equity & advertising: advertising's role in building strong brands (advertising and consumer psychology). Mahwah, New Jersey: Lawrence Erlbaum Assoc,1993. 67~83
5Collins C J, Stevens C K. The Relationship Between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment. Journal of Applied Psychology, 2002, 87(6): 1121~1133
6Schiffman L G, Kanuk L L. Consumer Behavior. 7th edition.Beijing: Tsinghua University Press, 2001. 63-92, 199-224(SchiffmanLG,Kanuk L L.消费者行为学.第7版.北京:清华大学出版社,2001.63-92,199-224)
7Ma M C, Lu Y X. Advertising and consumer psychology. Beijing: People's Education Press, 2000. 340-361(马谋超,陆跃祥.广告与消费心理学.北京:人民教育出版社,2000.340-361)
8Sirgy M J, Johar J S, Samli A C, et al. Self-congruity versus functional congruity: predictors of consumer behavior. Journal of the academy of marketing science, 1991, 19(4): 363~375
9Chen Y K. Commonness and individuality of different industries and enterprises. Doctor dissertation of Institute of Psychology,Chinese Academy of Science, 1998. 55-62(陈尧坤.不同行业企业形象的共性与个性.中国科学院心理研究所博士论文,1998.55-62)
10Su T Y, Zhuang Z R. Attributes structure of brand meaning and its impact to brand loyalty. Conference abstracts of 3rd Chinese Psychologist Conference, 1999, 10(苏恬怡,庄仲仁.品牌意义之属性结构以其对品牌忠诚之影响.第三届华人心理学家学术研讨会会议摘要,1999,10)