摘要
针对卷烟行业工商协同营销的战略部署,结合红塔集团实际,给出了信息化实现的手段和方法,完成了工商双方"网上配货"的卷烟销售业务流程整合,实现了工商企业按存销比进行工商协同快速补货的机制,创新了烟草行业闭合链管理模式。
To explore the strategic deployment of industrial and commercial cooperative marketing in tobacco industry,means of realizing information process in consideration of the actual status of Hongta Group are proposed,and the proposed means are supposed to be able to complete the integration process of tobacco distribution in the Internet for industry and commerce and realize timely replenishment system according to the ratio of storage and sales.A management model is innovated for establishing closed chain in tobacco industry.
出处
《计算机应用》
CSCD
北大核心
2008年第S2期372-374,377,共4页
journal of Computer Applications
关键词
网上配货
工商协同营销
烟草企业
存销比
Internet distribution
industrial and commercial cooperative marketing
tobacco industry
ratio of storage and sales