利用网络资源开展市场营销双语教学的思考

On the Bilingual Teaching of Marketing Based on Network Resources

在分析利用网络资源开展市场营销双语教学的必要性和可行性的基础上,提出了市场营销学网络教学资源库的建设方案,并进一步探讨了市场营销学双语教学的组织结构。

The paper analyzes the necessity and possibility of the bilingual course of marketing on the basis of network resources, puts forward the construction project of internet teaching databases of marketing, and further discusses the organizational structure of the aforesaid bilingual teaching.