摘要
美国易腾迈公司自2003年进入中国市场以来,很重视在中国的发展,积极调整市场战略,取得了较大进展。本文介绍了它在中国业务的概貌之后,通过对今年3月2日的易腾迈召集的媒体座谈会的纪实,披露了该公司的近况和对于未来中国市场前景的分析。该公司具有有力的中国市场战略、畅通的销售渠道以及坚强的合作伙伴,这些预示着该公司将在中国腾飞。
Intermec Corporation from America attaches great importance to the development of its Chinese market since it entered China in 2003,actively adjusts market strategy and focuses on more important area.To further understand the needs of Chinese customers,and to provide their customers with personalized solutions,Intermec Corporation held a special media conference.This article makes a detailed report for it and the relevant background of Intermec Corporation.