迈向批判性媒介素养:核心理念、争鸣、组织与政策

Toward Critical Media Literacy:Core Concepts,Debates,Organizations,and Policy

美国媒介素养教育并不发达,尤其是批判性媒介素养教育。批判性媒介素养有五个核心概念:非透明性原则、编码与规约、受众解码、内容与讯息、动机。目前,美国已有部分州在其教育标准中列入了媒介素养教育,教师培训却未能跟上,在媒介文化无处不在的情况下,美国需要实现批判性媒介素养的培养,以让学生认识媒介、利用媒介并超越媒介,使个体在社会中更好地发展。

Based on the explanation of American media literacy model, this paper deals with five core concepts of critical media literacy and introduces American typical media literacy organization, educational standards and teacher education. As a result, cultivating critical media literacy helps students be aware of media, take advantage of media and cross it in order to develop well in the society.