摘要
本文提出含有贬义的词语可以用作商标,并从一词多义、语境、联想三个角度对此作出解释。
This paper first argues that derogatory terms can be used as brand names and then goes on to prove it through the multi-meanings of a word, the context and association.
关键词
贬义词
商标
一词多义
语境
联想
derogatory term, brand name, multi-meanings, context, association