打造企业核心竞争力 培育市场竞争优势

Creating the Enterprise Core Competitiveness and Cultivating the Market Competitive Superiority

在经济全球化的大背景下 ,国内外市场竞争将更加激烈和残酷 ,在新的竞争态势下 ,我国企业必须构建和提升自己的核心竞争力 ,才能获得生存和发展机会。本文分析了企业核心竞争力的特征及影响因素 ,提出了打造企业核心竞争力的着力点。

Under the great background of the economic globalization, the domestic and international market competition will be fiercer and crueler. Faced with such situation, enterprises of our country must structure and promote their own key competitiveness to survive and develop. This text analyzes the characteristics of core competitiveness and influence factors, puts forward the focused points to create the enterprise core competitiveness.