摘要
面对不断变化的内外环境 ,企业不断提升核心竞争力是保证在市场竞争中立于不败之地的关键。文章从价值链分析和管理的角度 ,指出了整合企业竞争力要素 ,提升企业核心竞争力的战略措施。
Faced with the constantly changeable internal and external environment,it is the basic guarantee for the enterprise to promote core competency constantly to be in an unassailable position in the market competition.The article has pointed out some integrated key elements of enterprise's competencies and strategic measures to promote them in terms of value chain analysis and management.
出处
《武汉冶金管理干部学院学报》
2004年第1期26-28,共3页
Journal of Wuhan Metallurgical Manager's Institute
关键词
核心竞争力
价值链
竞争优势
core competency
value chain
competitive superiority
