转型时期的中国新闻传媒

The Chinese Mass Media in Transition Phase

本文通过对二十世纪末期到二十一世纪初的中国新闻媒体现状的考察,从观念转型、体制转型、结构转型三个方面分析了国内媒体从一种单一的喉舌媒体向服务大众的公众媒体过渡的进程,而正是这种转型确定了未来中国媒体市场格局走向的基本框架。

Through the study of Chinese media situation in the end of 20th century and in the early of 21st century, this text presents the transition process of domestic media from single mouthpiece media to mass media that serve the general public in three respects such as: the transition of the idea, system and structure. Such transition sets the basic pattern that Chinese media market will develop in the future.