非常市场条件下企业营销对策研究

Marketing Strategy for Enterprises under Unusual Market Situation

突发的“非典”疫情 ,扰乱了人们正常的工作和生活 ,破坏了国家正常的社会秩序 ,影响了国民经济的各行各业 ,使政府、市场、人们的生活都处于非常状态。本文在分析“非典”对市场影响的基础上 ,提出非常时期的企业营销的对策 :建立和完善危机管理系统 ;加强人力资源建设 ,增强企业凝聚力 ;互惠互利的关系营销有利于促进企业发展 ;有效运用社会营销树立良好的企业形象 ;

Under the circumstance of SARS,people's normal work and daily life are disturbed ,nation's economy in every sector influenced. Generally, people's life in SARS hit areas is all in unusual state .The paper discusses the influence of SARS on market and proposes marketing strategy in unusual period :They are,establishing and perfecting crisis arrangement system, reinforcing human resourse construction ,setting up mutual benefit marketing,increasing enterprises' efficiency by engaging in the affair.