中小企业应对强势品牌七大策略

Strategies for Small and Medium-sized Enterprises to Deal with Famous Brands

品牌是企业的无形资产 ,树立企业的品牌形象是在市场经济条件下 ,企业竞争的重要手段。在品牌竞争中 ,中小企业处于弱势 ,在大企业强势品牌的冲击下 ,中小企业应认真研究应对策略 ,保护自身的品牌形象 。

As an intangible asset,brand is an important way for industries to compete with others.Under the condition of market-orented economy,small and medium-sized enterprises are in weak place in brand competition.Therefore,measures should be taken to profect their brands for small and medium sized enterprises.