角色行销:体验角色的魅力

Actor of Marketing:to Experience a Charm of Actor

角色行销即依托创造性的角色来进行营销推广。它是一种把人们体验某种社会和心理角色形象的欲望和意识作为一种市场动力来塑造企业品牌形象 ,并以此引导和创造市场消费行为的新型营销方式。在商业操作中 ,“角色行销”尤其适合高流量的产品 ,如食品、饮料。它最大的作用就是可以拉近产品与消费者之间的情感距离 ,使产品有了性格、形象 ,这对以儿童为主要消费对象的产品有独特的推广作用。

Actor of marketing is the sort of market based on the role of creation.It's a new mode of marketing that looks on the desire and cryptozoite of the consumer who taste of somewhat of the society and the psychology as a sort of motivate to develop the brand.In the operation of the commerce,act of marketing fits the products of high volume,such as foodstuff and beverage.It's most effective in the field that shorten the distance of the product and the consumer,which makes the product having it's own character and visual,which has particular effect on the products whose consumers are children.