信用——企业生存的核心

Credit:the Essential for Enterprises' Survival

诚实守信是中华民族的古训,也是现代市场经济的灵魂。该文从信用的概念、信用销售、信用管理以及信用与资本的关系等几个方面,论述了信用在企业生产经营中的重要作用。同时通过对目前我国企业信用状况的深入分析,认为我国企业目前存在信用不足,并指出在加入WTO以后,重视信用、加强信用管理是中国企业在国际市场上的立足之本。

Being honest is one of the important traditional morals of China people and the essential for modern market economy. The effects of credit in enterprise production and operation are studied from credit concept, credit marketing, credit management and relationship between credit and capital. Based on the analysis of enterprises' credit situation, this paper discusses the insufficiency of credit in China. To strengthen credit management and attach more importance to credit are the most essential factors for Chinese enterprises, especially after entering WTO.