以地域文化打造频道品牌

Setting up a Trade-Mark Channel with Local Culture

本文通过对中国地域文化对观众收视习惯影响的探讨,呼吁电视工作者以地域文化充实各频道内涵,提高中国电视在 加入WTO以后的竞争能力。

By exploring the effects of Chinese local cultures on audience's preference of watching TV, this article appeals the TV faculty to enrich channels with appropriate local culture so as to enhance the competitiveness of television enterprises after China's entry into WTO.