策划专刊——广播电视报发展的新思路

Special Column Scheming -Creative Thinking of the Development of Radio and Television Guide

广播电视报是计划经济体制下行业垄断的产物,随着媒介市场化程度的加深,广播电视报面临强大的生存压力,这类报 纸从当初简单的广播电视节目预告和节目介绍到今天的生活、娱乐等方方面面的报道,内容日益丰富,专刊是这些内容合适的载体。

Radio and Television are the products of industrial monopoly under the planned economy system. With the intensification of media marketing, Radio and Television Guides are under the pressure of survival. The content of these newspapers has been extended from the program forecasting and introduction in the previous days to reports covering every aspects in everyday life and entertainment. Therefore, special column is the suitable carrier to fulfil this function.