精品节目的界定及其生产机制

The Definition of Quality Program and the Exploration of its Production Mechanism

随着我国社会经济的发展和电视观众需求的变化,媒体间的竞争日趋激烈,电视媒体与观众之间的关系发生了显著变化。电视媒体要想在激烈的市场竞争中处于有利地位,就必须拿出精品力作,充分认识到生产精品节目的重大意义,创建良好的精品节目生产机制。

<abstract>with the development of our social economy and the change of our audience request, the competition among mass media is becoming more and more fierier. Significant change has been occurred between the mass media and the audience. TV media has to produce quality program so as to occupy a favorable footing in this competitive market. It's necessary to fully realize the significance of producing quality program, and create a better productive mechanism for it.