摘要
21世纪是一个品牌竞争的时代。品牌已经成为企业竞争力的重要体现。本文分析了客车行业品牌建设的现状,并提出客车企业加强品牌的建议。
The 21st century is an era of brand competition.Enterprise brand is a hallmark of competitiveness. Thispaper analyzes the situation of bus industry brandmanagement, and proposes advice to strengthen the creationof bus brand.
出处
《人民公交》
2003年第3期56-57,4,共3页
People's Public Transportation
关键词
品牌
品牌建设
市场竞争
品牌管理
Brand, Brand Development, MarketCompetition, Brand Management
