工业企业的营销信息系统模式的建构

Construction of Marketing Information System Mode in Industrial Enterprises

在现代企业经营中,市场营销信息占据着越来越重要的地位,对企业的可持续发展起着举足轻重的作用,本文对市场营销信息系统模式进行了初步的研究分析,给出了系统初步构成的主框架,以使信息的传送更加准确与及时。

Marketing information is playing a more and more important role in modern enterprise management, and it holds the balance to the continuous development of a company. This paper primarily analyses the marketing information system mode and a main frame for forming such an elementary system is provided so that the delivery of related information can be more precise and in reason.