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商圈的竞争环境分析与竞争战略重构 被引量:1

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摘要 近几年来,我国商圈之间竞争日趋激烈,商圈如何在竞争中胜出,关键是须改变商圈的竞争环境,培育商圈的竞争力优势,实施错位经营和差别化营销,培育忠诚的顾客链。
出处 《市场周刊》 2002年第11期69-70,共2页 Market Weekly
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