让党报进入寻常百姓家——试论党报的可读性

Make the Party's Newspaper Acceptable by Common People On Readability of the Party's Newspaper

在社会主义市场经济占主导地位的今天,面临空间激烈的报业竞争,党报要生存,要发展就必须在内容和形式上都有所突破。实现可读性正是突破口。本文从实现可读性的前提;实现可读性的途径以及实现可读性的载体这几方面进行论述,通过部分党报的成功事例,说明党报的“可读性密码”是可以被解开的,党报将会进入寻常百姓家。

Under socialist market economy, newspaper business compitition becomes more and more intense. To surrive and develop, the Party's newspaper should be greatly improved in content and form. Readability is the solution. Discussing premise, methods and carrier of readability, the author proves the Party's newspaper can be accepted by common people.