试论买方市场下企业经营对策的选择

Choosing Enterprise's Managing strategy under a Buyer's Market

改革开放以来,我国已形成了买方市场。买方市场对企业的生产经营产生了严重影响。面对买方市场,企业必须充分认识市场影响,转变营销观念,采取相应的营销对策,才能在市场竞争中立于不败之地。

Since China' s reform and opening to the outside world, a buyer's market has taken shape in our country,'which has a serious effect on enterprises' production and management. Facing such a market, an enterprise has to understand market's effects and change its management conception, taking corresponding strategy to place itself in an unassailable position.