“九运”与广东省体育市场的发展

The" Ninth National Games" and The Development of Sports Market in Guangdong

结合举办九运会带来的契机,分析广东省体育市场发展程度状况,阐述重大体育赛事对体育市 场形成及体育产业发展的影响。认为广东省体育产业将会进一步发展。

Based on the opportunity of staging the ninth national games, the author analyzes the status of development of sports market in Guangdong , states the effect of great sports games on the formation of the sports market and the development of sports industrialization, and indicates that sports industrialization in Guangdong will deepen further and boast economy.