体育市场持续发展与“体育产业文化”建设初探

Sustaining Development of Sport Market and Building of Sport Industry Culture

根据社会的发展和要求,针对体育产业中普遍存在的问题,提出“大力发展体育市场,加强体 育产业文化建设”是一急需解决的问题。

This paper briefly takes up on sport industry culture and points out that at present period how to tap sport market and develop sport industry culture. On this basis, theoretical premise and changing condition of sport industry and kinds of possibility and feasibility of sport industry culture are discussed.