摘要
一个行业的兴衰成败最重要的因素是人,广告人作为广告行业的主体与核心,担负着行业发展的重任中国加入WTO后,中国广告行业发展所激发的对广告人才的巨大渴求与广告人素质提高的相对滞后之间的矛盾,显得越来越突出。
Talent is the key of a industry. As the corn of the AD industry, Advertisers have to take the responsibility of development. After joining WTO, There is a big contradictory between the great needing of talent and the quality of Chinese advertiser. This must be our focus