摘要
在世界、在中国,媒介是一个很大的产业,有很多值得关注的方面。当前更有学者和记者热衷从媒介产业链的角度看待中国传媒业的发展。在这个链条里面,收视率、受众和广告营销都是不可或缺的重要环节。特别是当我们面对媒介集团化新形势、新背景的时候,更有必要审视一下这几个环节之间的相互关系。
Today, we see more and more and more non-profit advertisements wrapped like commerical advertisement and more and more commercial advertisements wrapped like non-profit ones. Concern public wellare, and let commercial advertisement shoulder more social responsibilities, or enable non-profit advertisements function better through commercial way, that will be an inevitable, trend in the development of advertising.
